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Digital Planner/Strategist at a Leading Digital Marketing Agency – eRecruiter Nigeria Limited

eRecruiter Nigeria Limited – Our client is a leading mobile-first, full service digital marketing agency that delivers outstanding mobile and digital campaigns for some of the biggest brands across Africa.

We are recruiting to fill the position below:

Job Title: Digital Planner/Strategist

Job Opening ID: ERJ579

Location:
Lagos

Reports to: Planning and insights Director


Job Profile

  • Digital planners/strategists are the voice of the consumer within the agency.
  • They work with agency account and creative teams to produce strategies that are effective and targeted to the right audience.

Key Responsibilities

  • Work closely and proactively with colleagues to provide strategic direction on advertising engagements
  • Recommend and implement research that will aid in the audience insight gathering
  • Monitor and interpret cultural and social trends relevant to our client’s business.
  • Lead and collaborate with clients on research projects from start to finish.
  • Provide clear specifications for actionable relevant research to the team and client.
  • Recommend and implement research that will aid in the audience insight gathering
  • Develop accurate conclusions from research data and present strategy and direction to the client.
  • Generate and present agency’s strategic POVs.
  • Work closely with our tech and UX teams on digital strategy initiatives – providing strategic guidance for web, social and mobile programs.
  • Work closely and proactively with account management colleagues to provide strategic direction.
  • Collaborate with our creative team to identify powerful, cross-cultural insights that will form the foundation for impactful creative
  • Develop and conduct creative briefings that provide clear persuasive information.
  • Represent the client’s audience in client meetings and present research and strategy findings.
  • Support new business activities.
  • Manage and disseminate primary and secondary research knowledge across all agency teams.

Key Requirements

  • Bachelor’s degree with 3+  work experience in agency in account planning
  • Experience with primary (qualitative and quantitative) and secondary research
  • Ability to define problems, collect information, establish facts and draw valid conclusions based upon research and ability to deal with problems involving several concrete variables in standardized situations.
  • Must be able to roll up your sleeves and dig deep – this is a very hands-on position
  • Able to inspire multidisciplinary teams
  • Experience leading primary research, including quantitative (e.g. surveys) and qualitative (focus groups, ethnographies, etc.) research
  • Experience using research tools
  • Advanced excel and powerpoint skills required
  • Must be passionate about emerging digital strategy disciplines, such as content strategy
  • Creative problem-solving skills to gather relevant information to solve less well- defined practical problems
  • Group facilitation skills for use with workshops
  • Ability to work on several projects or issues simultaneously
  • Ability to attend to details while keeping big-picture goals in mind
  • Ability to work independently or in a team environment as needed

Typical Knowledge:

  • Well-developed knowledge of planning principles, methodology and practices
  • In-depth knowledge of one or more planning specializations;  such as consumer research, consumer strategy, consumer engagement or product development.
  • Knowledge of effective writing techniques
  • Statistical or algebraic knowledge and ability to apply such knowledge in practical.

Communication Skills:

  • Strong writing and verbal communications skills, including the ability to read, analyze and interpret information from a variety of sources, draft research reports, presentations and white papers and effectively support presentation of research results to customers, clients and team members
  • Ability to write compelling, articulate and succinct creative briefs and media brief
  • Proven ability to effectively present to clients and internal audiences.
  • Strong writing and interpersonal skills.
  • Ability to “drink from the fire hose” – can stay on top of emerging digital, multicultural, and advertising industry trends.

Salary

  • 3,000,001 – 4,000,000 P/A

Application Closing Date
Not Specified.

How to Apply

Interested and qualified candidates should:
Click here to apply online

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